The world was once defined by physical things, then a digital world emerged. Today, it is both. In the physical world, products, equipment and environments are functional and resolute.
Converging Forces Unlocking the Value Created by the Convergence of the Physical and Digital Worlds They serve to extend the human form increasing our strength and abilities, helping us to be more productive in the settings that compose the world around us. In the digital world, software, data, and networks are helping us gather and communicate information. Insights are being captured and analysed in new and unimaginable ways, extending our thoughts, creativity, and understanding of the physical world. Fast and flexible, digital information defines and connects us to the world over time and space. These once independent forces have become interdependent and complementary, embodying the yin-yang concept. Just as hot and cold, day and night, and liquid and solid make two parts of a whole, we now live in a world that is both physical and digital at the same time. Ripe within that intersection is a new frontier for innovation, and the leading companies are creating competitive advantage from that opportunity.